Brief
I established a digital-based media to inspire Japanese youths to take on new challenges that will extend their horizons.
I was the director of a team of over 10 editors.
Details
• In Japan, it is customary for college students to begin working soon after graduation.
However, a significant number of people abandon their jobs within two years after realising that they are uninterested in them.
• Despite the fact that there is a lot of pressure to conform, I wanted to encourage people to break free from peer pressure and be who they want to be.
• I find people that could constructively question conventions or norms to be innovative and therefore, I wanted to establish an environment and a sophisticated society in which such people could open up and express their ideas.
Intentions&Approach
Intention-1
I created a digital-based media that was widely shareable in order to promote new perspectives to as many youths as possible.
I created a digital-based media that was widely shareable in order to promote new perspectives to as many youths as possible.
Intention-2
The media had to be considered trustworthy and intelligent in order to persuade people to follow their dreams and aspirations.
The media had to be considered trustworthy and intelligent in order to persuade people to follow their dreams and aspirations.
Approach
I made a Vision, Mission, and Values Statement.
I made a Vision, Mission, and Values Statement.
Vision
‘Londam will empower people in taking action with their shiny new knowledge in order to make the world a better place than it ever was.’
‘Londam will empower people in taking action with their shiny new knowledge in order to make the world a better place than it ever was.’
Missions
‘Londam guides to share new knowledge that will help people in discovering new views of the world.’
‘Londam exists to create a culture where all people could co-exist by understanding, respecting, and appreciating each other.’
‘Londam guides to share new knowledge that will help people in discovering new views of the world.’
‘Londam exists to create a culture where all people could co-exist by understanding, respecting, and appreciating each other.’
Values statement
‘Keep discovering a piece of a brighter tomorrow.’
‘Say what you like, and respect what others like.’
‘From someone’s small step forward to a giant leap for all.’
‘To change the world with everyone, we will change first.’
‘Keep discovering a piece of a brighter tomorrow.’
‘Say what you like, and respect what others like.’
‘From someone’s small step forward to a giant leap for all.’
‘To change the world with everyone, we will change first.’
Intention-3
The media must provide people with a variety of life possibilities by sharing information from a different perspective than the conventional one.
The media must provide people with a variety of life possibilities by sharing information from a different perspective than the conventional one.
Approach-1
In order to do so, we focused on interviewing non-ordinary people—who held contrary views or had unique experiences.
In order to do so, we focused on interviewing non-ordinary people—who held contrary views or had unique experiences.
Approach-2
We also made sure that the editing team had the opportunity to experience such a variety of life possibilities that are not available on the internet so that they could write stories about them and influence the readers.
We also made sure that the editing team had the opportunity to experience such a variety of life possibilities that are not available on the internet so that they could write stories about them and influence the readers.
Intention-4
In order to avoid accidental adverts becoming incompatible with the Brand, we thoroughly examined business associates that we sold our advertising space to.
In order to avoid accidental adverts becoming incompatible with the Brand, we thoroughly examined business associates that we sold our advertising space to.
Approach-1
We gave presentations to companies whose products we wanted more young people to know. Thus, we were able to sell advertising space on our media, ensuring brand continuity as well.
We gave presentations to companies whose products we wanted more young people to know. Thus, we were able to sell advertising space on our media, ensuring brand continuity as well.
Approach-2
We also aimed to raise funds by giving presentations to venture capitalists and investors.
We also aimed to raise funds by giving presentations to venture capitalists and investors.
Creative Originality
• In order to increase the number of touch-point to our consumers, we issued not only letter-based digital media but also electronic magazines.
• In order to produce collectable characteristics of a paper magazine on the web, I designed the layout to secure legibility, which motivated our subscribers to collect the magazines on their favourite e-book apps.
• That also aimed to enhance brand loyalty.
• To make the magazine worth being owned on devices and being recommended to others, we carefully selected its contents so that it remains valuable and useful in the long term.
Result
• As a result, Londam was reported twice: On a digital media called Imatabi‘ and the official newspaper of Aoyama Gakuin University.
• Moreover, three companies have agreed to sponsor the startup for Londam.
• In the end, Londam reached over 1,000 subscribers in a month.
