Brief
CRIACAO Shinjuku FC needed a new NFT collection for the 2022 season so they could offer their supporters a new way of enjoying football.
I designed the NFT collections and developed a new customer experience of being able to receive more benefits as collecting them more. That ensures the stable demand for the NFT collection and leads to consistent revenue as well as a boost in the supporter's loyalty.
I designed the NFT collections and developed a new customer experience of being able to receive more benefits as collecting them more. That ensures the stable demand for the NFT collection and leads to consistent revenue as well as a boost in the supporter's loyalty.
Details
• Criacao Shinjuku wanted to offer their supporters/fans a new way of participating in their project.
• They decided to create a new original NFT collection in the 2022 season, a cutting-edge attempt in the Japanese football industry.
• In addition to being in charge of the collection design, I devised the marketing strategy that supporters can gain more luxury benefits, such as a match ticket, according to how many collections they hold.
• They decided to create a new original NFT collection in the 2022 season, a cutting-edge attempt in the Japanese football industry.
• In addition to being in charge of the collection design, I devised the marketing strategy that supporters can gain more luxury benefits, such as a match ticket, according to how many collections they hold.
• By selecting the player of the match based on a vote by supporters, they can be involved in the creation process, which also boosts their burning desire for the NFTs.
• These marketing strategy aims to make the NFTs not nice to have but must-have to generate stable demands and revenue.
• These marketing strategy aims to make the NFTs not nice to have but must-have to generate stable demands and revenue.
Intentions&Approaches
By adopting a Shinjuku city motif in the background, I attempted to express two messages.
1. Criacao Shinjuku is the first professional football club in Japan whose home town is in Tokyo's biggest 23 wards.
2. The club and players will be a hub that connects people through the power of football, even in a big city like Shinjuku, the capital of Tokyo.
1. Criacao Shinjuku is the first professional football club in Japan whose home town is in Tokyo's biggest 23 wards.
2. The club and players will be a hub that connects people through the power of football, even in a big city like Shinjuku, the capital of Tokyo.
Result
• All the NFT collections so far went sold out.
