Brief
In contrast to the European football leagues, most of the Japan football league's match schedules tend to be fixed at the start of the season.
Criacao Shinjuku Football club needed the 2022 season fixtures to tell their supporters the fixed match schedule.
Criacao Shinjuku Football club needed the 2022 season fixtures to tell their supporters the fixed match schedule.
Details
• Since Criacao Shinjuku's supporters contain many new fans, who are still not well familiar with football, the fixture needed to be as understandable and friendly as possible.
Intention&Approaches
• First, I started with reconsidering the role that a fixture can play for supporters and the club.
• Then I found that the fixture should lead the reader to where they can purchase game tickets because people tend to be wondering if they go to a match when they check the schedule.
• Utilising the latest iOS function, Live Text, and Android OS based app, Google Lens, I succeeded in allowing people to jump directly from the fixture to the website in a few seconds.
• I thought some of the new supporters might not know the exact address of the venue, I adjusted the short form of the stadiums' names.
I researched the internet to find which short form will show the official page of the stadium on the top of the search result, then adopted them in the fixture to help new supporters come to the correct venue more easily.
I researched the internet to find which short form will show the official page of the stadium on the top of the search result, then adopted them in the fixture to help new supporters come to the correct venue more easily.
