Brief
Criacao Shinjuku FC created its official LINE account, the most popular communication app in Japan, and was aiming to acquire followers.
I designed this old-school taste letter as LINE-exclusive content where players honestly share why they play for Criacao Shinjuku.
I designed this old-school taste letter as LINE-exclusive content where players honestly share why they play for Criacao Shinjuku.
Details
• There are currently several ways to keep up to date on the club's activity, such as the official website, Twitter, Instagram and Facebook.
• The club decided to make LINE exclusive content because there needed to be a unique benefit for following Criacao's LINE account.
Intentions&Approaches
• Each player has unique reasons and backgrounds behind their decision to play for Criacao, and they are always proud of the decision. I wanted to let their words move supporters, so I adopted the old-school letter motif.
• I also adopted a hand-written signature to put a warm heart even in digital communication.
