Brief
CRIACAO Shinjuku, a Japanese professional football club, needed to update its match day creative materials for the upcoming season. Since they got promoted from a regional league last season, the 2022 season is the first season playing in the Japan football league.
Details
• As their hometown is Shinjuku city, the capital city of Tokyo, their supporters have a variety of backgrounds in nationality, religion, gender and so on. The design should be easy to understand and acceptable to all.
• Since the club's awareness has dramatically increased in the last season, their supporters contain not only football fans but those who don't know about football well currently. The design should be helpful for them to accumulate football knowledge.
Intentions&Approaches
• I designed almost all the materials in English for the first time in the club's history so all supporters could understand.
• I added the simple formation explanation, so new supporters gradually distinguish which player plays which position.
• That's because I believed the more new supporters know more information about the club and players, the faster they start feeling affairs and becoming loyal to the club.
