Celtic in Japan
I worked with the Celtic FC creative team for their pre-season tour in Japan in July 2023. My primary role was to realise the perfect localisation of its main visual graphic.
I translated the original English copy of "Celtic In Japan" into Japanese, then chose the proper font that ensured the impressions of speed, power and creativity, which Celtic tried to convey with the original font.
Lastly, I designed the layout of these Japanese copies, properly prioritising the significance of messages.
This graphic was implemented across all touchpoints, including the official website, flyers, TV commercials, posters, and Social media posts.
